Doritos has apparently decided that if we’re all going to chase protein these days, we might as well do it with maximum crunch. So they’re rolling out Doritos Protein, because nothing says “fitness journey” like a chip that sounds like it should come with its own gym membership. Each one‑ounce serving clocks in at 10 grams of protein, which means you can now justify demolishing a bag by calling it “meal prep.” They’re launching in Nacho Cheese and Sweet & Tangy BBQ, both boosted with dairy-based casein protein and none of the artificial color wizardry. Bags hit shelves this month in 7‑ounce and 12.75‑ounce sizes, with more on the way... because apparently gains come in family size now!
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